S.I.S On-Image Content System
Content Direction
Creative and content strategy reference — every format, every category, Carousel and Reel side by side.
South India Shelters Pvt Ltd
Categories
Types of Content Categories
9 categories used across the S.I.S content system. Click any card to jump to its full direction and creatives below.
Principle
Core Creative Principle
Every on-image line should communicate something meaningful about: the property, architecture, a feature, a material, craftsmanship, lifestyle, location, progress, recognition, culture, homeowner experience.
"The photograph should prove and enhance the message, not replace it."
Principle
The 12 Copy Rules
Production Standard
Photography & Lighting Standards
The technical rules every shoot follows, regardless of category \u2014 so results stay consistent across projects and photographers.
Production Standard
Before It Ships
The line between S.I.S work and everyone else's \u2014 run every post against this before it's approved.
Formats
Content Formats
Carousel and Reel are the default for every category. Single Image is available as an optional format — used occasionally, wherever it fits.
Sizes
Platform Sizes
Categories
9 Content Categories — Carousel & Reel
Fit Matrix
Format × Category Matrix
● primary format for that category ○ also used / optional, may appear occasionally — Story only, not used
Content Mix
Recommended Content Mix
Content Mix
Grid Preview
A rough sense of how the nine categories sit side by side on the profile grid, using the real creative on hand for each \u2014 not a fixed posting order.